After multiple teasers and updates, Ai+ has finally launched its debut smartwatches in India. Part of the Madhav Sheth-backed brand's connected ecosystem portfolio, the NovaWatch series brings three new smartwatches with several unique features like a squircle display, built-in camera and TWS earbuds.
Ai+ NovaWatch Series Specifications and Features
Starting with the Ai+ NovaWatch Wearbuds, this is the most premium smartwatch among the three and comes with built-in TWS earbuds. The brand claims that the smartwatch has been designed to offer a two-in-one product where users can enjoy both calling and smart features access right from their smartwatch.
The watch features a 1.43-inch circular AMOLED display and is equipped with a 310mAh battery. It comes packed with all the necessary health and fitness tracking sensors like Blood Pressure tracking, Heart Rate monitoring, Sleep tracking and more. It also comes with multi-sport modes that support a wide range of sports and activities.
As for the TWS earbuds, they come in a stem-less in-ear silicon eartips design and offers ENC (Environmental Noise Cancellation) support. Each earbud is fitted with a 25mAh battery and draws charge dirtectly from the smartwatch.
Next up is the Ai+ NovaWatch Kids 4G, designed to help parents ensure their children's safety with a multitude of smart features. The key USP of this smartwatch is the built-in camera above the square 1.69-inch display, which allows for two-way video calls. Also, since it has built-in 4G connectivity, users can place SOS calls via a side-mounted SOS button.
The watch also comes with precision tracking features like real-time GPS location and Geo Fencing. It is also IP67 rated for dust and water resistance, comes with a dedicated Study/Class Mode and can connect to Wi-Fi networks.
Lastly, as for the Ai+ NovaWatch Active, it is the entry-level offering and comes with a 1.73-inch squircle AMOLED display, Bluetooth calling and AI Voice Assistant support. The smartwatch also offers the entire suite of health and wellness tracking like SpO2 monitoring, Stress and Sleep tracking, Heart Rate measurement and women's health tracking. It is also IP68 rated and comes with a 300mAh battery.
Ai+ NovaWatch Series Price in India and Sale Date
The Ai+ NovaWatch Active is the most affordable offering, costing Rs 2,499. The Ai+ NovaWatch Kids 4G is priced at Rs 2,999. Lastly, Ai+ NovaWatch Wearbuds is the top-of-the-line offering with a price tag of Rs 7,999.
All three smartwatches will go on sale exclusively via Flipkart from February 27, 2026, at 12:00 PM IST. Madhav Sheth has also confirmed that Ai+ NovaWatches will also be available to purchase via select retail outlets. Alongside the smartwatches, Ai+ has also launched three new TWS earbuds under its NovaPods lineup.
