Amazon Prime Day 2025 Sale Kicks off in India on July 12

Amazon has announced Prime Day 2025 sale which is scheduled to start from July 12, 2025, at 12:00 AM IST. The sale will end on July 14, 2025, making it the first Prime Day sale to run for three full days. 

The sale will span across multiple categories like Fashion, Furniture, Beauty, Electronics, and more. Prime members will get extra 24 hours to shop whilst enjoying a further 10% discount using ICICI and SBI bank credit and debit cards, the official announcement post reveals.

This year, for the first time, we’re extending Prime Day to three full days, giving our members even more time to discover the best of shopping, savings, and entertainment. We are really excited about the vast selection, new launches and great deals we have in store for our Prime members this Prime day.

— Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets

The Prime Day 2025 landing page is live on Amazon as well, which promises up to a 40% discount on the mobiles and accessories category. It also gives us a sneak peek of phones confirmed to go on sale, which includes the Galaxy S24 Ultra, OnePlus 13s, and the iQOO Neo 10. Besides, truly wireless earbuds like the Galaxy Buds 3 Pro will also be discounted.

Asus' Vivobook series, Samsung's Galaxy Tab S9 FE and Galaxy Watch 6 Classic LTE could be discounted by up to 80% as well. TVs, Amazon's Alexa, Fire TV, and Kindle, and a wide range of mobile accessories are teased to receive similar discounts in the upcoming sale. 

The Amazon Prime Day sale will also see new launches from over 400 brands including OnePlus, iQOO, Boat, Samsung, and Intel. Perks of shopping on Prime Day sale include faster delivery, no-cost EMIs, and Amazon Pay vouchers with cashback.

If you're eyeing not just a phone but pretty much anything, Prime Day sale could be the right time to grab it. That said, we should start seeing Amazon unwrapping the deals as we inch closer to the sale date.