Apple has announced that it's bringing over the "Shop with a Specialist over Video" service to the Apple Store in India. As the name suggests, potential customers can now shop for Apple products by connecting to an Apple Store team member over a video call to learn about new products, explore Apple's trade-in program and learn new features directly from their homes.
With Shop with a Specialist over Video, users can get in touch with an Apple Store executive for expert advice on various Apple products over a video call. When a customer contacts Apple Store online, they'll be able to inquire about their preferred products, compare models, purchase options and get personalised suggestions.

During the video call, the customer will be able to see the assigned specialist on their device's screen without sharing their camera access, meaning the call will be audio-only from their end. The company also revealed that India is just the second country to offer the service, as Apple first announced the "Shop with a Specialist over Video" service in the US back in March 2023.
India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here through Shop with a Specialist over Video. Whether someone lives in a metro city or a smaller town, we’re committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them with exceptional service as they learn what Apple products suit their needs.
— Karen Rasmussen, Apple Retail Online Head
The service is currently available in English at the official India Apple Store page for iPhone users, as well as those using non-iOS phones. Apple notes that customers can access the "Shop with a Specialist over Video" service from Monday to Friday between 10:00 AM and 7:00 PM IST.