To celebrate a decade of operations in India, Itel is introducing a one-year counter replacement policy for its feature phones. The move comes as the brand crosses the 15 crore customer mark in the country.
Itel Marks 10 Years in India with 1-Year Counter Replacement Policy
Under the new initiative, users who face manufacturing defects within the first year of purchase can claim a direct replacement at the retail counter. This will help users bypass traditional repair wait times and just get a new phone instead.
Since entering the Indian market ten years ago, Itel has continued its focus on feature phones, allowing it to maintain a massive footprint in the country.
Completing 10 years in India and reaching 15 crore customers is an incredibly proud moment for all of us at itel. This would not have been possible without the unwavering dedication and support from our partners, team and customers. Today, this milestone reflects the trust we have earned over time. We are proud to introduce Counter Replacement for Feature Phones – an initiative born directly from the voices of our consumers. Every insight, every interaction shapes how we innovate. When we began this journey, our goal was to make technology available to people who are taking their first step into the digital world. We are committed to continuously building products that are durable, reliable, and affordable – qualities that itel is renowned for across Bharat.
— Arijeet Talapatra, CEO, Itel India
While the 10-year anniversary highlights Itel's success with feature phones, the brand has quietly diversified its portfolio to include smartphones, tablets, Smart TVs, home appliances, solar products and even personal grooming devices.
The brand currently operates in over 80 countries, but India remains its primary market for high-volume growth. By offering an immediate replacement guarantee, Itel is doubling down on its after-sales service.
