Wobble Signs Suryakumar Yadav as Brand Ambassador Ahead of Speed 5G Launch in India

Wobble has appointed T20 World Cup-winning captain Suryakumar Yadav to front its "Wobble To Win" campaign, as the homegrown brand prepares to launch the Speed 5G in India’s budget 5G segment

Sagnik Das Gupta profile pictureby Sagnik Das Gupta
Wobble Suryakumar Yadav partnership with the cricketer holding the Wobble Speed 5G in hand

Image Credit: Wobble

Summary

  • Wobble Smartphones has appointed Indian cricket captain Suryakumar Yadav as its brand ambassador.
  • Yadav will lead the marketing campaign for the upcoming Wobble Speed 5G under the "Wobble To Win" platform.
  • Wobble hasn’t revealed the Speed 5G’s specs, price or launch date yet, but more details are expected soon.

Homegrown brand Wobble Smartphones has roped in Suryakumar Yadav as its official brand ambassador, ahead of the launch of its next phone, the Wobble Speed 5G.

The T20 World Cup-winning captain, popularly known as SKY, will be the face of Wobble’s upcoming marketing campaign. As part of the partnership, Yadav will feature in the brand's "Wobble To Win" campaign for the upcoming Wobble Speed 5G smartphone.

Wobble says his unconventional batting style and rise to the top of Indian cricket match the brand’s philosophy, which it describes as "Start, Wobble, Become."

Anand Dubey, CEO of Wobble’s parent company Indkal Technologies, called Yadav the "flawless face for the Wobble Speed 5G," pointing to how the cricketer went from the boy next door to a national hero through his own unique style of play.

Yadav, who is managed by RISE Worldwide, said he has always believed in doing things his own way and pushing boundaries, which is what drew him to the association. He added that Wobble brings together speed, performance and distinctive design, with an ambition to challenge the status quo.

We also see the cricketer holding what seems to be the Wobble Speed 5G in a distinct red colourway. Instead of retaining its predecessor's square camera module, the phone is seen featuring a circular island. There also appears to be a primary rear camera with an LED flash. 

Wobble Speed 5G red colourway showcased
Image Credit: Wobble
Wobble Speed 5G red colourway showcased
Image Credit: Wobble

Wobble Speed 5G India Launch: What We Know So Far

Wobble hasn’t revealed much about the Speed 5G yet. Specifications, pricing, variants and availability will be shared closer to launch.

The Wobble Speed 5G India launch was teased last month, with the phone tipped to cost around Rs 20,000.

If that holds, it will compete with well-established budget 5G phones from brands like Xiaomi, Realme, iQOO and Samsung. Wobble previously launched the Wobble One 5G in November 2025, so the Speed 5G will be its second smartphone.

Signing one of India’s most popular cricketers is a familiar move for smartphone brands entering the Indian market and it should help Wobble build recognition quickly. Remember the smartphone brand Sachin Tendulkar bet big on back in the day?

Whether the Speed 5G can stand out against established rivals will depend on its specs and pricing, which we’ll know once Wobble shares more details. Stay tuned for all the updates.

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