Google has entered into a strategic partnership with one of India's biggest electronics reseller, Cashify. The Silicon Valley tech brand will now officially sell its refurbished Pixel devices in India via Cashify's platform.
This new partnership aims to make Pixel smartphones more accessible to Indian consumers. Google Hardware's Global Head of Strategic Initiatives and Partnerships, Prem Pandian, believes that this new collaboration will help the brand meet the growing need for owning a Pixel smartphone at an affordable price point.
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Moreover, every refurbished Pixel smartphone will be renewed with genuine Google spare parts, undergo a 32-point quality check from Cashify and be backed by up to one year of warranty.
Our collaboration with Cashify is a significant step in making the premium Pixel experience more accessible in India, while also advancing our commitment to a circular economy. This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point. Cashify’s expertise provides a trusted, quality-assured path for owning a Pixel, giving our customers complete peace of mind. Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel. Along with Cashify’s expertise, we are providing a trusted, quality-assured path for more people across India to own a Pixel.
— Prem Pandian, Google Hardware's Global Head of Strategic Initiatives and Partnerships
These refurbished Pixel devices will be available to purchase starting September 3, 2025. Interested buyers will be able to visit the Cashify website or download the Cashify app on Android and iOS to place their orders.
As the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever. In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers. This initiative represents a significant step in strengthening confidence in the refurbished market by offering devices that meet the highest standards of quality and reliability. Our shared commitment to sustainability and affordability will make premium technology more accessible, while promoting a more responsible approach to consumption.
— Mandeep Manocha, Co-founder & CEO of Cashify
Apart from this, select Cashify retail outlets will also stock these refurbished Pixel devices. With this new initiative, Google is looking to tap into the refurbished electronics market in India, which is projected to reach $10 billion by 2026.
