Huawei has announced a new sub-brand called OSTA. Branded as Xingmang domestically, the brand will make its debut in China next week. OSTA aims to capture the mid-to-high-end demographic and will start by introducing two wide-slab smartphones.
Huawei OSTA Sub-Brand Launch Date Confirmed
The announcement comes from Richard Yu, Huawei's Consumer Business Chairman, who posted a teaser video revealing the brand alongside its November 20, 2026 launch date. Additionally, he has confirmed the names of its first two phones and tagged its official Weibo handle.
The upcoming launch event will be headlined by two smartphones – OSTA O1 and O1 Pro. The Osta O1 Pro is the rumoured wide slab phone that we've been hearing about. The O1 could use a quad-curved display on all four sides alongside a circular rear camera housing.
Meanwhile, the top-of-the-line OSTA O1 Pro adopts the emerging wide-screen form factor. It sports a flat 6.39-inch 1.5K LTPS panel with an unconventional 16:9.5 aspect ratio and an incredibly slim 1.05 mm bezel.
Performance-wise, the smartphones are said to pack Kirin 9-series processors, although the exact models are unconfirmed. Buyers eyeing the Pro model can choose from Starry Black, Nebula White, and Starburst Purple colourways.
Additionally, the phone's memory configurations start from 12 GB + 256 GB, scaling all the way up to a massive 16 GB + 1 TB variant.
While much about the OSTA O1 series' specifications remains under wraps, a November 20, 2026 unveiling means we should hear more about the phones soon, so stay tuned.
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