After Samsung, the global RAM crisis has caught up to Apple. Apple has told some of its suppliers to reduce component orders for the iPhone 18 Pro and iPhone 18 Pro Max, according to Nikkei Asia. Component orders for October have been reduced by at least 15% as demand for the new Pro models has been weaker than expected.
According to the report, soaring memory chip costs forced Apple to raise prices this year and this has held back buyers. Reuters said it could not verify the report and Apple has not commented.
Apple raised iPhone prices in India, forcing the brand to pass the burden directly onto buyers. As a result, the base 256 GB iPhone 17, which launched for Rs 82,900, now costs a whopping Rs 99,900.
The current iPhone 17 festive season deals could be the last chance to snag the phone at its original launch price. While inflated retail prices are holding back early adopters, supply chain managers suggest Apple's altered roadmap is also a major factor.
Unlike previous hardware cycles, Apple is holding back the standard iPhone 18 and the highly anticipated iPhone Air 2 for a spring 2027 launch, essentially splitting its usual sales momentum.
Meanwhile, the Cupertino giant isn't the only one cutting down production. Samsung wants to protect its profits by slashing its shipments from an earlier estimate of 270 million units to now aiming for fewer than 200 million units by the end of 2026 due to the ongoing RAM crisis.
Looking ahead, industry insiders suggest a similar reception for Apple's iPhone Duo, which is currently the most expensive phone in Apple's portfolio. This makes it quite clear that even market leaders aren't entirely immune to the current economic crisis.
From the latest tech news to expert reviews, Beebom Gadgets brings you tech that matters every day. Want help with your next phone purchase? Explore the latest phones and see which upcoming phones you should wait for.
Related Articles
