Apple is set to host its "Surprise and Shine" event on September 9, 2026, where it is expected to unveil the iPhone 18 Pro lineup and its first-ever foldable iPhone. So, if you're wondering how to watch the Apple September 2026 launch event, you're in the right place.
When Is Apple's September 9 Event?
Apple's "Surprise and Shine" event kicks off on Wednesday, September 9, 2026, at 10:00 AM Pacific Time. For those tracking it across time zones, that translates to:
- 10:00 AM PT
- 1:00 PM ET
- 6:00 PM BST
- 7:00 PM CEST
- 10:30 PM IST (for those of us here in India)
The keynote will be held at the Steve Jobs Theatre on Apple's Cupertino campus. However, as has been the norm in recent years, the presentation itself is expected to be a pre-recorded video rather than a live, on-stage demo.
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How to Watch the Apple September 2026 Event Live
Apple is streaming the event across its usual channels, so you won't need any special access or invite to watch along. You can catch the livestream through:
- Apple's official website, via the Events page
- The Apple TV app, on any supported device
- Through Apple's official YouTube channel
All three options will showcase the presentation simultaneously, so pick whichever is most convenient. If you're on a smart TV, tablet, or phone without the Apple TV app installed, YouTube is probably your easiest bet.
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What's Expected to Launch
The spotlight will almost certainly be on the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple's long-rumoured foldable iPhone Ultra.
Unlike previous years, a standard iPhone 18 isn't expected to show up this time around. Multiple reports suggest Apple has split its iPhone launch timeline so that the base iPhone 18 arrives separately in 2027 alongside the iPhone 18e and iPhone Air 2.
The foldable iPhone is shaping up to be the star of the show for the most part and the foldable iPhone's final name is still very much up in the air. Reports have floated names ranging from iPhone Fold to iPhone Ultra to iPhone Duo.
Now, beyond the upcoming phones, new Apple Watch models and AirPods 5 are also expected to make an appearance at the event. Apple is also expected to offer confirmed release timelines for iOS 27 and Apple's other fall software updates. You can check out our dedicated article on what to expect at the Apple September 2026 event for more details.
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A New Era with John Ternus as Apple CEO
The Surprise and Shine Apple event carries extra significance beyond just new hardware. It's the first keynote from John Ternus, who stepped into the role of Apple's CEO on September 1. He succeeds Tim Cook, who has moved into the position of executive chairman.
Ternus previously led Apple's hardware engineering division and if you're not fully caught up on who is John Ternus, our explainer covers his background in detail.
We'll have full coverage of every announcement as the keynote unfolds, so keep a close eye on Beebom Gadgets for updates throughout the iPhone 18 Pro launch event.
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