Just ahead of Diwali, Reliance Digital has reduced the price of the iPhone Air to an effective Rs 91,566 in its Festival of Electronics sale. The deal is pretty interesting because Apple raised the iPhone Air's official price in India to Rs 1,49,900 last month due to the ongoing memory crisis.
The iPhone Air (256GB) is currently listed at Rs 98,990 on the Reliance Digital website. But with the applicable offer, you can get it for Rs 91,566. There is a 7.5% instant discount on many credit cards. Here are all the offers.

- IDFC FIRST Bank: 7.5% instant discount on EMI plan, effective price of Rs 91,566
- Punjab National Bank: 7.5% instant discount, effective price of Rs 93,990
- SBI and ICICI Bank: 7.5% instant discount on non-EMI plan, up to Rs 4,000, effective price of Rs 94,990
- HDFC Bank credit card: No Cost EMI from Rs 15,832 per month for six months, effective price of Rs 94,990
Apart from that, the iPhone 17 Pro (256GB) comes down to Rs 1,21,990 while the iPhone 17 Pro Max (256GB) is available for Rs 1,36,990. Both prices include an in-store discount of Rs 9,910 and Rs 3,000 bank cashback. Note that these two deals apply only at Reliance Digital stores.
In addition, with an exchange, the iPhone 17 Pro can drop to Rs 56,990 and the iPhone 17 Pro Max to Rs 71,990. However, it requires the maximum trade-in value of Rs 55,000 for an iPhone 15 Pro and a Rs 10,000 exchange bonus. Finally, the iPhone 16e (128GB) is listed at Rs 59,900 and drops to Rs 55,407 with the same credit card offers.
| Model | Listed Price | Sale Price | Effective Price with offers |
|---|---|---|---|
| iPhone Air (256GB) | Rs 1,19,900 | Rs 98,990 | Rs 91,566 |
| iPhone 17 Pro (256GB) | Rs 1,34,900 | Rs 1,24,990 (in-store) | Rs 1,21,990 |
| iPhone 17 Pro Max (256GB) | Rs 1,49,900 | Rs 1,39,990 (in-store) | Rs 1,36,990 |
| iPhone 16e (128GB) | Rs 59,900 | Rs 59,900 | Rs 55,407 |
Apple raised the prices of several iPhones in September, right after it launched the iPhone 18 Pro series and the iPhone Duo foldable. The iPhone Air saw the steepest hike, going from Rs 1,19,900 to Rs 1,49,900 for the 256GB model.
At the same time, Apple discontinued the iPhone 17 Pro and 17 Pro Max, so you can no longer buy them from Apple directly. Reliance Digital is offering the remaining retail stock ahead of its Diwali sale. Note that availability may differ from one store to another.
Apart from that, some of the HDFC Bank card offers at Reliance Digital are valid until October 31, so check which offer applies before you head to the store.
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