A new report claiming that Nothing will be shutting down operations in 12 countries amid the ongoing RAM crisis has been making rounds of the internet. Now, Nothing Co-founder Akis Evangelidis has pushed back against this and called out the coverage as "fake news" in a post on X.
Responding directly to the earlier Digit report which started it all in the first place, Evangelidis stated that Nothing is not shutting down any markets. Instead, he said the company is reorganising its teams to prepare for its next phase of growth.
This includes introducing dedicated business units, including a new AI-native business unit. Additionally, the brand is also planning on consolidating individual country operations into regional hubs to improve efficiency.
He acknowledged that these changes have affected certain positions at the company, but said Nothing is unable to share specific details due to "regulatory compliance and ongoing local consultation processes".
Evangelidis also pushed back on the scale of the reported Nothing Phone 4b sale numbers, calling them "way overblown." As per Akis, the phone actually sold 29,537 units on day one alone, which he said broke sales records within its price segment. Further, he urges the media to uphold factual reporting and journalistic integrity.
On the human impact of the restructuring, he added that decisions affecting people's livelihoods are never taken lightly. He also states that it is "deeply grateful" for the contributions of affected team members and "fully committed" to supporting them through the transition.
Akis referred to the overall move as a hard but necessary step to help position Nothing to "shape the next era of personal computing."
The news of OnePlus shutting down in the US and Europe certainly did hit us like a truck last week. So, naturally, reports of Nothing closing shop in some regions didn't seem like a far cry due to the current RAM crisis situation.
However, it's certainly good to know that a brand like Nothing, which constantly works towards keeping a rather saturated market fresh with its new designs and innovations, will be staying around.
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