Apple has released four new iPhones at its "Awe dropping" event – the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max. Pre-orders for them start in less than a week, so if you’re thinking of scoring the best deals possible, here’s a comprehensive iPhone 17, iPhone Air and iPhone 17 Pro pre-order guide.
iPhone 17 series pre-order and sale dates
Apple has announced that the devices will go on pre-orders on its official store starting September 12, 2025, at 5:30 PM IST. Regular availability is set for September 19, 2025, which is when the devices will be available on Apple stores and will start shipping.
Just like with the iPhone 16 series, customers can grab their shiny new iPhone 17 series devices from the Apple stores in BKC, Pune, Saket, or Hebbal. Or they could also get them delivered directly to their home address.
iPhone 17 Launch Date | Pre-order Date | Sale Date |
September 9, 2025 | September 12, 2025 at 5:30 PM IST | September 19, 2025 |
iPhone 17, 17 Pro and Air pre-order offers
While you don’t get hefty discounts on the iPhone 17, you will still end up saving a lot. Just like the iPhone 16 series last year, Apple is offering flat discounts on select bank cards. Combined with exchange offers, you can score the iPhone 17 series for a much lower price. Here are all the offers Apple has announced:
- Rs 5,000 off on Axis Bank, ICICI Bank and American Express cards.
- 3 or 6 months no-cost EMI.
- Exchange your old phone on Apple’s official store for more discounts.
Some of the offers that could potentially be announced later are:
- Bank and exchange offers of up to Rs 5,000 at Apple’s offline retailers like Aptronix, iVenus and Unicorn. Discounts may vary between retailers and their bank partners.
- Rs 10,000 instant discount on Axis Bank cards and Rs 13,300 discount for ICICI Infinia credit card users.
- A 24-month special EMI from ICICI for the standard iPhone 17 at Rs 2,497 a month.
It’s worth noting that the offers mentioned for offline stores are based on the iPhone 16's release last year. Therefore, the offers may not be relevant any more. We suggest you check with your nearest Apple-Authorised retailer to get the exact quotes after offers. The same goes for credit card offers on HDFC and ICICI banks.
iPhone 17, 17 Pro and iPhone Air pricing
The prices of the iPhone 17 series are already out, and here are all the prices for the new devices:
iPhone model | Starting price |
iPhone 17 | Rs 82,900 |
iPhone Air | Rs 1,19,900 |
iPhone 17 Pro | Rs 1,34,900 |
iPhone 17 Pro Max | Rs 1,49,900 |
How to pre-order the iPhone 17 series
The iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max all go on sale at the same time, i.e., September 12, 2025, at 5:30 PM IST.
On the day of pre-orders, it’s important to know that the Apple Store website will go offline and be under maintenance for a few hours beforehand. You’ll see a holding page with a message “Be right back”. This suggests the new iPhones are being added, so ensure you have everything ready, plus follow the quick tips we’ve mentioned below.
Based on previous launches, the store will be back online precisely at 5:30 PM IST. Keep refreshing the page at the right moment to speed up the pre-order process.
When it’s time, head over to Apple’s official store and check out the iPhone 17 model you want to pre-order. You'll then be able to select a preferred storage capacity and pick from one of the available iPhone 17 colours.
You can then choose to trade in your old phone or browse through offers and card discounts on select banks to get the best deal on your new iPhone. Once the pre-order is successful, Apple will start shipping the chosen iPhone 17 model to your address a week after, likely from September 19, 2025.
Tips for quicker checkout when pre-ordering
Given the popularity of iPhones, pre-order day could feel like a race against time. Therefore, you want to be prepared by having all your details ready for a quicker checkout process. Here are a few tips to keep in mind:
- Know exactly what you want: Don’t waste precious time browsing and deciding later. Have the model, colour and storage capacity you want in your mind right now before the pre-orders go live.
- Head over to the Apple Store website, log in to your Apple account and ensure your default shipping address and contact number are correct.
- Most importantly, make sure to save your primary credit/debit card details if you haven’t already.
- Make sure you have the specific bank card you want to use to get the maximum discount. If you’re borrowing the card from a friend or family member, delaying it till the end and asking for details while pre-ordering could result in delayed shipping or the iPhone pre-orders going out of stock.
iPhone 17 series specifications
To help you decide which iPhone would be the best for you, here are the key specifications of all iPhone models launched in the "Awe dropping" event:
- iPhone 17: New A19 chip, 48 MP Fusion and 48 MP Fusion Ultra Wide rear cameras, 18 Centre Stage front camera, 120Hz ProMotion OLED display with 3,000 nits brightness
- iPhone Air: 5.6 mm in thickness, A19 Pro chip, 6.5-inch 120Hz ProMotion OLED display, 48 MP Fusion Main rear camera and 18 Centre Stage front camera
- iPhone 17 Pro: New back design, upgraded 48 MP Fusion Telephoto lens with up to 8x optical zoom, aluminium frame, A19 Pro chip with a vapour chamber and 12 GB RAM
- iPhone 17 Pro Max: New design, biggest iPhone battery with up to 39 hours video playback, 48 MP Fusion Telephoto lens with up to 8x optical zoom, aluminium frame, A19 Pro chip with a vapour chamber and 12 GB RAM.
And that's everything you need to know about the iPhone 17 series' pre-order and sale dates and how to pre-order.
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