iPhone 17 Series Pre-order Guide: Dates, Deals, and How to Buy

The iPhone 17 series is just around the corner, and Apple could launch four new iPhones at the "Awe dropping" event. Pre-orders should start in less than a week after their launch, and if you’re thinking of scoring the best deal possible, here’s a comprehensive iPhone 17 pre-order guide.

iPhone 17 series expected dates

Apple is expected to launch the iPhone 17 series at its Awe Dropping event on September 9, 2025, at 10:30 PM IST. 

Following the event, the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max are expected to go on pre-orders on Apple's official store starting from September 12, 2025, at 5:30 PM IST.

All devices are expected to go on sale exactly a week after pre-order starts, i.e., on September 19, 2025. Just like with the iPhone 16 series, customers can grab their shiny new iPhone 17 series devices from the Apple stores in BKC, Pune, Saket, or Hebbal. Or they could also get them delivered directly to their home address.

iPhone 17, 17 Pro and 17 Air pre-order offers 

While you cannot expect hefty discounts on the iPhone 17, you could still save a lot. Just like the iPhone 16 series last year, Apple should offer flat discounts on select bank cards. Combined with exchange offers, you should be able to score the iPhone 17 series for a lower price at launch.

Last year, Apple offered a Rs 5,000 discount on Axis Bank, ICICI Bank and American Express cards, and we could expect the same this time. There could also be no-cost EMI options of 3 or 6 months, alongside exchange offers to get a bigger discount. Besides, like last year, ICICI may offer a special 24-month EMI plan, which could offer reasonable instalment rates. Last year, it was as low as Rs 2,497 a month for the standard iPhone.

Apple may also offer discounts on in-store purchases. Last year, Axis Bank offered a Rs 10,000 instant discount on select cards, while HDFC's Infinia Credit card holders got a massive discount of Rs 13,300. The bottom line is, you could expect at least a flat Rs 5,000 off, but you'll need to have a suitable bank card to get the best deal.

Additionally, you can also walk into third-party retailers like Aptronix, iVenus and Unicorn to explore more cashback offers and exchange bonuses. Discounts may vary between retailers and the bank they’ve partnered with. Therefore, we advise you to check with multiple partners before pulling the trigger.

How to pre-order iPhone 17 series

Assuming Apple offers all four of its devices – iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max on sale at the same time, you might be able to place a pre-order on any of these models on September 12, 2025.

If you're an interested buyer, you can head over to Apple’s official store and check out the iPhone 17 model you want to pre-order. You'll then be able to select a preferred storage capacity and pick from one of the available iPhone 17 colours. 

You can then choose to trade in your old phone or browse through offers and card discounts on select banks to get the best deal on your new iPhone. Once pre-order is successful, Apple will start shipping the chosen iPhone 17 model to your address a week after, which is likely to be from, September 19, 2025. 

iPhone 17 series potential specifications

To help you decide which iPhone would be the best for you, here are all the potential specifications of all the iPhones that could launch at the "Awe dropping" event:

And that's everything you need to know about when the iPhone 17 series could go on sale and how to pre-order it. Stay tuned as we will be covering all the features, specifications and discounts of the iPhone 17 series in detail as Apple unveils them on September 9, 2025.