AI audio research company, ElevenLabs, has now rolled out India Data Residency. This new offering allows Indian enterprises to use ElevenLabs' Voice AI technology while complying with local data storage and privacy laws.
With this, ElevenLabs ensures that all data storage for enterprise clients will now happen entirely within Indian borders. This is aimed at industries like e-commerce, telecom, education and banking where data sensitivity is a key concern.
India has rapidly become one of our largest and fastest-growing markets outside the U.S., driven by enterprises, creators, and developers embracing voice AI at scale. With India Data Residency, we’re deepening our commitment to the market by offering world-class voice quality tailored for India’s languages and accents, while ensuring data stays secure, compliant, and locally hosted. It’s a foundational step to help Indian businesses build locally, scale globally, and engage customers in their language with trust and speed.
— Siddharth Srinivasan, GTM, ElevenLabs
Here's a quick rundown of all that the ElevenLabs Voice AI can offer for Indian enterprises:
- Local infrastructure: All Voice AI model operations and data storage take place on servers located in India.
- Fully isolated systems: The India-based setup runs separately from ElevenLabs' global setup for added security.
- Enterprise-grade compliance: This setup meets India's data residency rules and aligns with global standards like GDPR, SOC 2 and HIPAA.
- Faster performance: Hosting models locally also reduces voice processing delays for Indian enterprises and their users.
- Voices that sound local: Enterprises can tap into ElevenLabs' voice library that now includes natural-sounding Indian voices for better user engagement in regional languages.
This launch is expected to boost the adoption of voice AI in areas like customer support, offering real-time virtual assistants to personalise services and improve engagement. Interested folks can head over to the official ElevenLabs website and give the conversational AI assistant a try to get a good idea.
This will compete against the likes of other such enterprise-centric voice AI services like Sarvam AI's Sarvam Samvaad.
However, since ElevenLabs is more well-known and established in the industry, it will certainly be giving local AI agencies tough competition.
