The Google Pixel 10 series smartphones will go official in mere weeks time. Ahead of that, Google has officially started teasing and promoting the devices. And as part of that, the latest Google Pixel 10 ad has landed in the form of a sharp jab towards Apple, specifically Apple Intelligence.
Google took to X and YouTube to post a 30-second clip with the "Get outside your comfort phone. Ask More of Your Phone." tagline. The video teases the arrival of the Pixel 10 series on August 20, 2025, at 1:00 PM ET (or 10:30 PM IST).
However, most importantly, it spends the majority of the time mocking Apple and its failed Apple Intelligence arc. Back in 2024, Apple announced Apple Intelligence at WWDC 2024. It debuted alongside the iPhone 16 lineup and ended up being a colossal failure.
It promised to fully arrive by 2025, along with a new AI-powered and improved Siri. However, we are at the tail-end of 2025 and there is absolutely nothing from Apple.
The new Pixel advertisement refers to this all talk no show aspect of Apple that has plunged the Cupertino brand into a crisis like never before. The narrator in the ad suggests that users can either wait for a feature that is "coming soon" or could just change their phone.
This comes after reports suggested that Apple is developing an in-house search tool similar to ChatGPT. The report also mentions that Apple is looking to partner with other AI startups, such as Perplexity, to power their upcoming search functionality.
However, that's not the point of the video. While it's yet to be seen what the brand does with the iPhone 17 lineup and Apple Intelligence, the crux here is Google's AI capabilities making their way to the next Pixel 10 devices. Or more specifically, improved Google Gemini capabilities.
We can also expect the new Gemini features to arrive with deeper integration with Pixel devices and available to experience on day one. It will be really embarrassing if after releasing this video, Google launches new AI features with the "coming soon" tag.
As for the devices itself, Google's next Pixel family members are going to be the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. Google will also reportedly launch the Pixel Watch 4 and the Pixel Buds 3 Pro at the same Made by Google event.
We already know everything there is to know about these devices thanks to Google's inability to contain leaks. However, all will be made official in just a few weeks time. So, stay tuned to Beebom Gadgets for the latest information on the Google Pixel 10 series devices.
