Apple's September 9 event is finally underway! Apple is taking the wraps off its latest hardware devices at the "Surprise and Shine" launch event in Cupertino today. This is the first keynote hosted by the new Apple CEO John Ternus, and there's a lot to unpack. From the latest iPhone 18 Pro models and the first foldable iPhone to the new AirPods and Apple Watch upgrades, here's everything Apple announced at its biggest launch event of 2026.
iPhone 18 Pro and 18 Pro Max
The keynote kicked off with the unveiling of the iPhone 18 Pro series. This includes the iPhone 18 Pro and iPhone 18 Pro Max, both of which bring improvements to the battery, camera, and performance.
Both models are powered by the new Apple A20 Pro chipset, which is capable of powering the new Siri AI and Apple Intelligence features. The Neural Engine cores have been doubled to 32 cores to enable these AI capabilities.
The Apple A20 Pro is based on the 2nm process node this time around. It includes a 6-core CPU with two new super cores, along with a 7-core GPU and a new 3x-larger vapor chamber. Both Apple phones also bring bigger batteries, offering 24 hours and 30 hours of battery life on a single charge.
iPhone 18 Pro series has a new 48MP Fusion main camera with a variable aperture. Both Pro models also bring Pro controls, including white balance, aperture, shutter speed, and more.
Apple's iPhone 18 Pro and 18 Pro Max have a smaller dynamic island, which now shows three activities at once if active. And as expected, both phones will arrive with the latest iOS
The iPhone 18 Pro and 18 Pro Max colours are Deep Black, Silver, Glacier, and Burgundy. iPhone 18 Pro starts at $1,199, whereas the iPhone 18 Pro Max starts at $1,299 for the 256GB base variant.
The pre-orders for the iPhone 18 Pro series start on Saturday, September 12, and the phones go on sale September 18.
Note: This post is being live updated as the Apple Event 2026 progresses. Refresh for the latest updates.
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