Summary
- Boult rebrands to GOBOULT to reflect its next-gen tech and global ambitions.
- The brand is targeting Rs 1,000 crore in FY26 and Rs 2,000 crore by 2030.
- Global rollout planned across the US, Europe, Southeast Asia, and East Asia by 2030.
Boult, an Indian wearables brand, has announced a major rebrand to Gobout as it gears up for its next phase of growth. Following a strong FY25 with Rs 800 crore in revenue, the brand is now aiming for Rs 1,000 crore in FY26 and a long-term goal of Rs 2,000 crore by 2030.
The new Goboult identity marks a major shift in the brand's strategy, positioning and ambition. With a refreshed logo and name, the "Go" in Goboult aims to reflect speed, innovation and youth-centric energy. Co-founder Varun Gupta called the rebrand a personal milestone, marking a complete transformation in how the company thinks and operates.
Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation. The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve.
To drive this next chapter, the new rebrand plans to expand its retail footprint from 3,000 to over 30,000 stores in the next 18 months. Additionally, the company is also entering the over Rs 2,000 price segment with a focus on design-led wearables, audio gear and personal tech tailored for a Gen Z audience. A Rs 25 crore investment into R&D will fuel innovation in AI-driven hardware, software integration and user experience.
Most importantly, global expansion is also on the cards, with launches planned in the US, Europe, Southeast Asia and East Asia by 2030. Apart from this, the brand will continue exploring pop culture collaborations, like its recent tie-up with Mustang.
With Goboult, the brand aims to become a global name in personal tech that's rooted in Indian innovation and built for the world.
