India's tablet market faced a significant downturn in the third quarter of 2025. The market faced a whopping 19.7% YoY decline. According to the data, the decline was driven by a massive 53% contraction in the commercial segment, which contributes significantly to the tablet market.
Indian tablet market saved by festive demand
According to the data from IDC, the consumer segment told a different story as it grew at 13.5% YoY. This was fueled by festive season demand, great exchange offers and an impressive 53.9% spike in sales through e-commerce.
Adding to this, slate Tablet shipments fell by 29.4% while detachable models saw a good rise of 7.3%. Samsung largely dominated the market with a whopping 37.5% market share, while Lenovo (Motorola), Xiaomi and Apple followed. Coming in last place was Acer with 7.8% market share.
Samsung sold around 5 lakh units, which is around 2 lakh less than the same quarter in 2024. The only exception is Lenovo, which managed to sell around 2.2 lakh units in Q3 2025 with its Motorola tablets, up from 1.6 lakh units in the same quarter last year. This suggests Lenovo (Motorola) tablets are slowly but surely picking up pace in the market.
Among the brands hit the most was Acer, whose sales plummeted to less than half compared to Q3 2024. A massive -60.6% YoY change. This could largely be due to Acer being among the leading providers of electronics in the commercial segment. Since the commercial market was stagnated, the brand was affected the most.
As for the future, IDC analysts highlight that tablets are evolving into productivity-centric devices thanks to rapid developments in AI. With PC prices expected to rise, tablets are expected to be a viable replacement for cost-effective and first-time buyers, especially in government-funded initiatives.
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