India's push to become a global hub for electronics manufacturing is finally paying off. New statistics reveal a tremendous growth in the total shipments of Made in India smartphones, with a great surge in the overall exports accounting for a massive number of smartphones manufactured within the country.
Dixon Takes the Lead While Samsung Follows
According to a new study from Counterpoint Research, the Made in India smartphone market grew by 8% YoY in 2025. The primary driver behind this growth was an increase in exports by 28%, which is nearly one-third of all smartphones manufactured in the country.
Leading this change was the domestic manufacturing market, where giants like Dixon claimed the number one spot with a 19% share. For those unaware, Dixon is India's largest Electronics Manufacturing Services provider. It manages orders from brands like Xiaomi, Motorola and Realme, and posted a whopping 89% YoY growth.
Samsung followed with an 18% share, thanks to its continued investments in localising production through in-house facilities, seeing a 4% YoY growth. Foxconn claimed the third place with a 16% market share, heavily influenced by international demand thanks to Apple. The brand recorded a 40% YoY growth and a 48% spike in export volume.
Rounding out the top five were Vivo with 10% share, which has begun outsourcing to Indian firms alongside its in-house manufacturing. The brand is collaborating with another EMS, Bhagwati Products Limited (BPL), capturing a 9% share by partnering with Vivo, Oppo, and Realme.
Government Policies to the Rescue and Bracing for the Upcoming Impact
What also sailed the boat for these brands is the government's strategic focus on the sector. Recent reforms like the Special Economic Zone and more favourable Union budget allocations, alongside relaxed Foreign Direct Investment rules, have acted as a major catalyst for the industry.
Counterpoint's Research Director, Tarun Pathak, notes, "Exports are becoming increasingly central not only for India-based smartphone EMS players but also for the country’s broader export strategy".
While the 2025 numbers are positive, the industry is bracing for impact following the ongoing memory shortage and geopolitical instability. This could affect the overall profile margins and impact revenue in the coming year.
And to shield the industry, Counterpoint's Senior Research Analyst Prachir Singh suggests expanding production into new categories like tablets and laptops to continue the momentum.
