Oppo India has announced it will be overhauling its after-sales infrastructure as a part of its latest move called Service Centre 3.0 Pro. It aims to make smartphone repairs more transparent, and the brand has already started to bring this to fruition, with most service centres in the country already using this format and more to follow.
Oppo is bringing transparency to its service network
In what could be one of the most significant operational changes to Oppo's service network since its entry in the country, the brand is introducing face-to-face repairs to make smartphone repairs more transparent. Oppo says it currently has 29 of these centres operational across 18 states, and targets expanding to 110 locations by the end of 2026.
Unlike traditional service centres where phones are taken behind a counter, the new format allows customers to watch technicians service their phones directly. This system redesign includes Product Experience Zones for testing new smartphones and gaming areas to occupy customers during wait times.
To streamline the process, Oppo says it has implemented digital check-ins and real-time status boards to track queue times. Aligning with the Indian government's right-to-repair push, the brand has also launched a self-help assistant, providing guides to troubleshoot minor issues before visiting a store.
It's worth noting that the new transparent system prioritises flagship smartphone owners. Users with Find and Reno series get permanent access to premium queues, allowing them to skip the line, along with complimentary screen guards and cases twice a year. However, for general users, Oppo will offer free phone cleaning and repair discounts as a part of its Service Days from the 10th to the 12th of each month.
Service transparency is one of the most sought-after aspects in the after-sales segment, where users are often sceptical about repair services. With Oppo letting users see their phones repaired in real-time, users can breathe a sigh of relief, which directly influences their confidence in the brand. It's a win-win for both the brand and the consumers.
