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Apple Partners with Tata to Boost iPhone Repairs in India

Tata in, Wistron out

Abubakar Mohammed profile picture
by Abubakar Mohammed

Published 2 days ago

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Image Credit: Tada Images, VTT Studio/ Shutterstock

Summary

  • Apple is extending its partnership with Tata and wants it to take over iPhone repairs.
  • The firm previously partnered with Taiwan's Wistron ICT but is shifting its repairs to Tata's manufacturing plant.
  • This move could make iPhone and MacBook repairs cheaper in India.

Apple has been betting big on India and see potentially massive growth in the subcontinent. The firm has now started shifting gears and has collaborated with the Tata group to take over the iPhone repair wing in India.

The Tata group, who's an existing Apple partner responsible for assembling iPhones in India, will now take over repairs as well. The mantle is being passed from Taiwan's Wistron ICT Service Management Solutions to Tata's iPhone assembly campus in Karnataka.

While Apple does have small repair stores across cities for general repairs, it seems like more complex iPhone and MacBook repairs will be handled by Tata Electronics plant in Hosur, Tamil Nadu. Users will probably need to mail in their devices for repairs.

Tata-electronics-plant-entrance-in-hosur-tamil-nadu
Image Credit: Reuters
Tata-electronics-plant-entrance-in-hosur-tamil-nadu
Image Credit: Reuters

Speaking to Reuters, Cybermedia Research's VP said that this deepening partnership between Apple and Tata could one day lead to Apple selling refurbished devices in India, just like it does in the US.

Apple's reliance on Tata doesn't come as a surprise, though. With Tata being one of the biggest groups, Apple has managed to grow the iPhone market share under the partnership to 7% in 2023 from mere 1% in 2020.

Apple's expanding localisation of its business has made iPhones a bit cheaper in India. However, with Tata taking over the repairs' category, iPhone repairs could also get cheaper. Besides, the partnership also shows Apple's commitment to the Indian market. The firm also plans to open more stores across India, with its latest coming soon in Bengaluru. This would be Apple's third retail store after Mumbai and Delhi, with Mumbai's BKC being the largest yet.

What are your thoughts on Apple getting even more serious about the Indian market? Let us know in the comments below. 

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Source

Reuters
Abubakar Mohammed profile picture
Abubakar Mohammed

Writer

Expertise :

Abubakar is a seasoned Tech journalist who covers everything Android and Consumer Electronics. His love for technology started with a Dell Inspiron 5100 which he was gifted on his 6th birthday. He's a die-hard self-repair enthusiast who loves to dive into the specifics of consumer tech and ensures users always end up getting the best bang for their buck. In his free time, you will find him hunting heads in Valorant or spending his hard-earned F2P Primogems in Genshin Impact. He has previously worked for Android Police, Fossbytes, and How-to Geek.

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