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iPhone 17 Pro's Massive Camera Bar Could Force Apple Logo Reposition

It forces the logo further downwards, away from the MagSafe ring

Ajaay Srinivasan profile picture
by Ajaay Srinivasan
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shot of the iPhone 16 Pro Max in two colourways placed on a purple surface

Image Credit: Beebom Gadgets

Summary

  • Apple could reportedly rearrange the position of its iconic logo on the back of the iPhone 17 Pro.
  • The upcoming iPhone could feature the Apple logo around the bottom centre, owing to the camera bar at the top.
  • The company last repositioned the Apple logo on the iPhone 11 from the top half to the centre.

Apple is expected to introduce the iPhone 17 series later this year and we've already seen plenty of leaks suggesting a design refresh across the lineup. We already know that the Pro models could make room for a larger camera bar at the back and a new report shares that this change could prompt the reposition of the Apple logo on the new phones.

According to Apple leaker Majin Bu, Apple may rearrange the position of the Apple logo on the iPhone 17 Pro lineup and could move it further downwards. The change owes to the new camera bar, which is set to occupy the full width at the top of the iPhone 17 Pro models. The new position for the iconic partially-eaten Apple logo could thus be at the centre of the remaining half of the rear panel.

illustration of the iPhone 17 Pro's back panel showcasing the reposition of the Apple logo
Image Credit: X/ @MajinBuOfficial
illustration of the iPhone 17 Pro's back panel showcasing the reposition of the Apple logo
Image Credit: X/ @MajinBuOfficial

If this turns out to be true, it'll be the first time since 2019 that Apple is repositioning its logo on the back of an iPhone. For context, all iPhones before the iPhone 11 featured the logo around the top half of the back, along with an "‌iPhone‌" label at the bottom.

With the iPhone 11, the company shifted it to the centre of the device to make it aesthetically symmetric and also removed the "iPhone" branding from the bottom. A year later, it introduced MagSafe support on the iPhone 12 with a ring under the back glass with the Apple logo at the centre.

The new placement of the Apple logo could be confusing for a lot of users and case manufacturers alike. Since it may no longer be at the centre of the iPhone, users may find it hard to align the device with their MagSafe accessories.

illustration of a transpacent Magsafe case for the upcoming iPhone 17 Pro
Image Credit: Majin Bu
illustration of a transpacent Magsafe case for the upcoming iPhone 17 Pro
Image Credit: Majin Bu

Majin Bu adds that case companies have started considering the logo placement for future accessories. The leaker has shared an image of a transparent case with a circular ‌MagSafe‌ ring that has an opening to reveal the Apple logo. This means, Apple has no plans to rearrange the MagSafe module inside the upcoming iPhone Pro lineup and so, it could remain at its original place.

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Source

Majin Bu
Ajaay Srinivasan profile picture
Ajaay Srinivasan

Guides Editor

Expertise :

Ajaay's love affair with technology started young, with the Nokia N-Gage piquing his interest. Since 2016, he's channeled his passion for tech into crafting explainers and guides on iOS, macOS, Android, social media, privacy & cybersecurity, and AI. When it's time to unplug, Ajaay enjoys playing EAFC, unwinding to music on a pair of open-backs, building his dream audiophile gear, or watching Arsenal struggle to keep a clean sheet.

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