Nothing Co-Founder Explains the Company’s New "B Series" Naming Strategy

The smartphone maker says the B moniker should help prevent confusion as its smartphone portfolio expands

Abubakar Mohammed profile pictureby Abubakar Mohammed
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Nothing Phone 4a from the back in blue colour

Image Credit: Beebom Gadgets

Summary

  • Nothing CEO has revealed the purpose of the existence of the upcoming B series smartphones.
  • The B series will build on the success of the A series, and is indirectly confirmed to sit below the same housing budget smartphones.
  • Nothing says the name "B" should sync with its DNA and help avoid complex naming as its portfolio expands.
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Nothing's newly teased Phone 4b has sparked plenty of speculation over where it fits in the company's expanding smartphone lineup. Well, the brand is now clearing it all up, with fresh comments from Nothing's co-founder now shedding light on the purpose behind the series.

Nothing Explains What the (b) Series Means

In an X post, Nothing's Co-Founder Akis Evangelidis shared more information about what (b) in the upcoming Nothing phone series stands for. Framing the question rhetorically, he explained that the letter doesn't stand for any specific word. Rather, it is simply a continuation of the brand's existing naming system, used to indicate an entirely new product segment.

Nothing Phone b series information from Akis Evangelidis in an X post
Nothing Phone b series information from Akis Evangelidis in an X post

Akis then delved into how the (a) series has been Nothing's strongest suit and says that the (b) series will build on the success of the same by expanding into a new segment, while still maintaining a clear product hierarchy.

The context of this becomes clearer as he goes on to explain that the a series Nothing phones sit below Nothing's flagships as an affordable offering. This pretty much indirectly confirms that the b series will sit below the a series as a budget smartphone series. Besides, having (b) represent another series should avoid complex naming as the portfolio expands.

Nothing Phone 4b pencils teaser with phone blueprints at the back
Image Credit: Nothing
Nothing Phone 4b pencils teaser with phone blueprints at the back
Image Credit: Nothing

Nothing's recent teaser hinted that the first B-series Nothing phone could be called the Nothing Phone 4b, and could sit below the existing Nothing Phone 4a smartphone. With Nothing cancelling the CMF Phone 3 Pro, the b series could potentially fill the gap with ultra-affordable phones with Dimensity 6,7 series or Snapdragon 6 series in the sub-Rs 20,000 segment.

While details about its price and specifications are not yet confirmed, more information should be revealed as we inch closer to launch, so stay tuned.

Abubakar Mohammed profile picture

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Expertise :

Abubakar is a seasoned Tech Journalist who covers everything Android and consumer electronics. He's a die-hard self-repair enthusiast who loves to dive into the specifics of consumer tech. In his free time, you will find him writing lyrical poetry. He has previously worked with Android Police and How-to Geek.

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