The phone price hike season is in full swing and it has pulled another great set of smartphones into its range. This time, it's Vivo's newest upper-mid-range and lower-tier smartphones taking the blow, including the Vivo V70 series, Y400, and Y21. The phones have received a price bump of up to Rs 4,000.
New Vivo V70 Elite, Y400, Y21 Prices in India
Spotted first by tipster Sanju Chowdhary, Vivo has decided to increase the prices of Vivo V70, Vivo V70 Elite, Y400 and Y21 across all the storage variants. The upper-tier Vivo V70 series and Y400 have been impacted the most with an increase of up to Rs 4,000, whereas the Y21 is the least affected.
Starting with the Vivo V70 Elite, the phone has received a Rs 4,000 price bump, increasing its price from Rs 54,999 to Rs 58,999 for the 8 GB + 256 GB variant. The higher tier 12 GB + 256 GB variant also suffers the same fate, now costing Rs 63,999, up from Rs 59,999.
While the standard V70's base 8 GB + 256 GB variant sees the same Rs 4,000 price increase (Rs 53,999 vs Rs 49,999), the higher tier 12 GB + 256 GB has increased by Rs 3,000, now costing Rs 56,999 (vs Rs 53,999).
The price increase also carries over to the Vivo Y400, which sees a Rs 3,000 increase in its base 8 GB + 128 GB variant, now costing Rs 31,999 (vs Rs 28,999). The same goes for its 8 GB + 256 GB variant, which now costs Rs 34,999 (previously Rs 31,999).
Lastly, the budget Vivo Y21 gets shown no mercy either, with its 6 GB + 128 GB variant getting a Rs 1,000 price bump and now coming at Rs 21,999 (versus Rs 20,999). Not only that, but the leaker also alerts that many more brands are considering further increasing the costs of their smartphones, suggesting that consumers should plan their purchases soon.
The current RAM crisis has decimated the hopes of mid-range smartphone users who wanted to upgrade to a better smartphone. Just recently, the Vivo T5 Pro price in India was increased, followed by its sister company, iQOO, bumping the price of the iQOO 15.
Motorola also hiked prices of several mid-range phones, followed by Redmi, Nothing, Poco and many more. You can take a look at our dedicated India smartphone price tracker to get a better idea. That said, the crisis is supposed to get worse as experts predict it could last for at least a few years from now. The most positive projected timeline until a major relief might be seen is September 2027.
