The phone you wanted to buy last month is now more expensive today. A global memory crisis due to the AI boom has pushed every smartphone maker to raise prices. From the end of 2025 to now, I have tracked price hikes across all mobile brands, and the price increase ranges from Rs 500 to Rs 8,000. On that note, let's go through every brand and smartphone model with the new prices that you will be paying now.
Samsung
Samsung phones in the mid-range and budget lineups have seen a consistent price hike in recent months. In March, Samsung raised prices of budget Galaxy phones in India yet again. Earlier in January 2026, Samsung had hiked prices for A and F series smartphones.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Samsung Galaxy A06 5G | 10,499 | 13,499 |
| Samsung Galaxy A07 4G | 13,899 | 15,999 |
| Samsung Galaxy A17 5G | 18,999 | 19,499 |
| Samsung Galaxy A36 5G | 32,499 | 33,999 |
| Samsung Galaxy A56 5G | 40,999 | 42,999 |
| Samsung Galaxy M06 5G | 9,999 | 12,000 |
| Samsung Galaxy M07 | 6,999 | 9,999 |
| Samsung Galaxy M17 5G | 12,499 | 14,499 |
| Samsung Galaxy M17E | 13,999 | 15,499 |
| Samsung Galaxy M36 | 17,499 | 19,999 |
| Samsung Galaxy F06 5G | 7,999 | 11,499 |
| Samsung Galaxy F17 5G | 14,499 | 17,999 |
| Samsung Galaxy F36 | 17,499 | 20,999 |
| Samsung Galaxy F70E | 13,999 | 14,499 |
OnePlus
The OnePlus 15R has been hiked three times in just five months since its launch. It's now Rs 7,000 costlier than its launch price. The flagship OnePlus 15 also received a hike of Rs 5,000. Recently, the OnePlus Nord 6 also became costlier, thanks to a Rs 3,000 price hike, and then OnePlus again hiked the price by Rs 1,000. Now, it costs Rs 42,999 for the base variant, up from Rs 38,999.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| OnePlus Nord 5 | 31,999 | 33,999 |
| OnePlus Nord 6 | 38,999 | 42,999 |
| OnePlus Nord CE6 | 29,999 | 31,999 |
| OnePlus Nord CE6 Lite | 20,999 | 22,999 |
| OnePlus 15R | 47,999 | 54,999 |
| OnePlus 15 | 72,999 | 77,999 |
Oppo
Oppo Reno 15C and A6 Pro have seen price hikes of over Rs 5,000, and even the budget K series and entry-level A series have been bumped up. The Oppo K13 5G is now Rs 5,000 costlier, and the Reno 14 Pro has gone up by Rs 5,000 too. Oppo has a large portfolio of devices for online and offline buyers, and the high price is impacting sales across nearly every price segment in India.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Oppo A6x 4G | 10,999 | 12,999 |
| Oppo A6x 5G | 12,499 | 12,999 |
| Oppo A6 5G | 19,999 | 21,999 |
| Oppo A6s | 18,999 | 20,999 |
| Oppo A6 Pro | 24,999 | 26,999 |
| Oppo K13x 5G | 11,999 | 12,499 |
| Oppo K14x | 12,999 | 14,999 |
| Oppo K13 5G | 17,999 | 22,999 |
| Oppo K14 | 17,999 | 19,999 |
| Oppo F31 | 22,999 | 26,999 |
| Oppo F31 Pro 5G | 26,999 | 27,999 |
| Oppo Reno 15C | 34,999 | 41,999 |
| Oppo Reno 14 | 37,999 | 38,700 |
| Oppo Reno 14 Pro | 49,999 | 54,999 |
| Oppo Reno 15 Pro Mini | 59,999 | 62,999 |
| Oppo Reno 15 Pro | 67,999 | 69,999 |
| Oppo Find X9 | Rs 74,999 | 84,999 |
Realme
Realme 16 series got a price hike in India, and they are now costlier by Rs 2,000. The C-series, P-series and 15-series are all affected too, with the Realme 15x and Realme 15T both seeing a significant hike. We are seeing high inflation on phones which are meant for the value segment. Due to the ongoing RAM crisis, Realme's value positioning is changing fast in the mid-range category.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Realme C71 | 7,699 | 11,999 |
| Realme C83 5G | 13,499 | 14,499 |
| Realme C85 5G | 16,499 | 20,999 |
| Realme P3 Lite | 11,999 | 12,999 |
| Realme P3 Ultra | 26,999 | 28,999 |
| Realme P4 Lite | 12,999 | 13,499 |
| Realme P4x | 15,999 | 21,499 |
| Realme P4 | 18,499 | 23,999 |
| Realme P4 Pro | 24,999 | 28,999 |
| Realme P4 Power | 25,999 | 29,999 |
| Realme 15 5G | 25,999 | 29,999 |
| Realme 15x | 16,999 | 23,999 |
| Realme 15T | 20,999 | 27,999 |
| Realme 16 | 31,999 | 33,999 |
| Realme 16 Pro 5G | 33,999 | 39,999 |
| Realme 16 Pro+ 5G | 39,999 | 46,999 |
Vivo
Vivo has increased prices across its T and Y series. The Vivo T5x has seen a price jump of Rs 2,000, and some Vivo smartphones are now much more expensive in India. The Vivo T4R has gotten a Rs 5,500 hike, while the Vivo V70 flagship has been bumped by Rs 4,000. Multiple rounds of price increases have resulted in a situation where almost every Vivo phone is now pricier than at launch.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Vivo T4x | 13,999 | 16,999 |
| Vivo T4R | 17,499 | 22,999 |
| Vivo T5x | 18,999 | 20,999 |
| Vivo T4 | 21,999 | 24,999 |
| Vivo Y51 Pro | 24,999 | 27,999 |
| Vivo V70 | 45,999 | 49,999 |
| Vivo V70 Elite | 51,999 | 55,999 |
iQOO
iQOO built its reputation on aggressive flagship-killer pricing, but the iQOO Neo 10 has seen a massive Rs 6,500 hike, and the iQOO 15R is the latest to receive a price bump. The budget Z-series has not been spared either, as the iQOO Z11x is up by Rs 3,500. Since iQOO is Vivo's sub-brand, both companies are facing cost pressure.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| iQOO Z10 Lite | 9,999 | 11,999 |
| iQOO Z10x | 13,499 | 16,999 |
| iQOO Z10R | 19,499 | 22,999 |
| iQOO Z11x | 18,999 | 22,999 |
| iQOO Z10 | 22,999 | 24,999 |
| iQOO Neo 10R | 26,999 | 28,999 |
| iQOO Neo 10 | 31,499 | 37,999 |
| iQOO 15R | 44,999 | 46,999 |
Nothing
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The Nothing Phone (3a) Lite received a price increase of Rs 1,000 in January 2026, and again, its price was hiked, bringing the price to Rs 22,999. Other Nothing phones have also seen considerable price jumps: the Nothing Phone (4a) Pro is now Rs 5,000 more expensive, and the Phone (4a) has gone up by Rs 3,000. This came soon after Carl Pei had warned about it in his X post back in January.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Nothing Phone (3a) Lite | 21,999 | 22,999 |
| Nothing Phone (4a) | 31,999 | 34,999 |
| Nothing Phone (4a) Pro | 39,999 | 44,999 |
Xiaomi
Xiaomi has also raised prices for its Redmi smartphones in India. The Redmi Note 15 Pro and 15 Pro+ have seen a price jump of Rs 2,000, and just now, Xiaomi has bumped up Redmi Note 15's price by an extra Rs 2,000, bringing the new price to Rs 26,999. The budget Redmi A5 has been bumped by Rs 2,000 too, while the Redmi 15 5G is now Rs 4,000 costlier. Xiaomi had warned in late 2025 that DRAM costs would push 2026 prices up by 25%, and we are seeing the effect now.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Redmi A5 | 6,499 | 8,499 |
| Redmi 15 5G | 16,499 | 20,499 |
| Redmi 15C | 13,999 | 15,499 |
| Redmi Note 15 5G | 22,999 | 26,999 |
| Redmi Note 15 Pro | 29,999 | 31,999 |
| Redmi Note 15 Pro+ | 37,999 | 39,999 |
Poco
The Poco X8 Pro and X8 Pro Max are costlier by Rs 2,000, and you see the same trend across its budget lineup. Even the "flagship killer" Poco F7 has gotten a Rs 2,000 hike, and it's not so affordable now. The entry-level C-series and M-series phones have also been bumped by Rs 1,000 to Rs 2,500. Being Xiaomi's sub-brand, Poco is also facing the same cost pressure due to the DRAM shortage.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Poco C71 | 7,999 | 8,999 |
| Poco C75 5G | 8,499 | 10,999 |
| Poco C85 5G | 11,999 | 12,999 |
| Poco M7 | 11,499 | 12,499 |
| Poco M7 Plus 5G | 12,999 | 13,999 |
| Poco M8 | 18,999 | 20,999 |
| Poco F7 | 33,999 | 35,999 |
| Poco X8 Pro | 32,999 | 34,999 |
| Poco X8 Pro Max | 42,999 | 44,999 |
Motorola
The Motorola Edge 60 Fusion has gotten a Rs 2,000 hike, while the budget Moto G06 Power has been bumped by Rs 2,500. The Moto G35, G57 and G57 Power have also been hiked between Rs 500 and Rs 1,000. Motorola tried to keep the prices low, but the memory shortage has clearly impacted its mid-range and entry-level lineup.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Motorola G06 Power | 7,499 | 9,999 |
| Motorola Moto G35 | 11,999 | 12,499 |
| Motorola Moto G57 | 14,999 | 15,999 |
| Motorola G57 Power | 14,999 | 15,999 |
| Motorola Edge 60 Fusion | 20,999 | 22,999 |
Lava
Lava has bumped up the prices across the board, from the Agni series to entry-level Yuva and Shark phones. The Lava Agni 4 has gotten a steep hike of Rs 5,000, which is quite huge. Even the budget Blaze Dragon and Play Max have been bumped up by Rs 1,000 to Rs 2,500. Despite being a homegrown Indian brand, it has been severely impacted by the global memory shortage.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| Lava Shark 5G | 9,499 | 10,499 |
| Lava Blaze Dragon | 11,499 | 12,499 |
| Lava Play Max | 13,999 | 16,499 |
| Lava Blaze Duo 3 | 17,499 | 17,999 |
| Lava Agni 4 | 24,999 | 29,999 |
Ai+
AI+ has hiked prices for both its older Pulse and Nova 5G models, including the newly launched Nova 2 model. The Nova 2 Ultra is Rs 2,000 costlier than at launch, and the Nova 2 5G is up by Rs 3,000. The Pulse 2 and Nova 5G have both been hiked by Rs 2,500 to Rs 3,000. We are seeing even recent devices getting price bumps within days of release.
| Model | Old Price (Rs) | New Price (Rs) |
|---|---|---|
| AI+ Pulse 2 | 7,499 | 9,999 |
| AI+ Nova 5G | 7,999 | 10,999 |
| AI+ Nova 2 5G | 8,999 | 11,999 |
| AI+ Nova 2 Ultra | 16,999 | 18,999 |
Why Are Smartphones Getting So Expensive? The RAM Crisis Explained
To put it short, AI data centres are eating all the memory chips, and it's getting harder for smartphone makers to source memory components. The same DRAM and NAND flash that goes into your phone is also used in AI servers, and large companies like Google, Nvidia, Microsoft and OpenAI are buying up chip capacity at any price.
Samsung, SK Hynix and Micron are allocating resources to produce high-bandwidth memory (HBM) for AI chips and leaving very little for smartphones. Micron has gone a step further and is shutting down its consumer brand, Crucial.
In just three months, memory prices have seen around a 300% spike, and it continues to go up. Nothing CEO Carl Pei warned, memory module costs will go up by 5x by the end of 2026. Pei further said that brands now have to either raise prices by 30% or downgrade specs. For a deeper dive, I would recommend reading our explainer on why your next phone will cost more due to the global RAM crisis.
As for iPhones, the MRP price has not been hiked in India so far. However, consumers are seeing fewer discounts at offline retail stores as Apple is tightening dealer margins. You can read our full coverage of Apple's effective iPhone India price hike for more details.
