Smart glasses are slowly becoming a thing again, all thanks to innovations in hardware, software, and AI. With Meta Ray-Ban glasses leading the pack, other brands are also expected to launch their smart glasses very soon. We recently heard rumours of potential Nothing smart glasses for 2027 and now luxury goods maker Gucci is also planning to enter the next era of smart wearable tech.
Gucci-Google Luxury Smart Glasses Slated for 2027
In an exclusive interview with Reuters, Kering CEO Luca de Meo confirmed that Guchi is planning to launch its first-ever smart glasses wearable in 2027, in collaboration with Google. It will be part of the Android XR platform and Gucci plans to become the first luxury AI eye wearable brand in the smart glasses segment.
While de Meo has not revealed the exact details about its smart glass plans, we strongly believe it will bring a luxury take on Google's upcoming Project Aura XR glasses. This will mean that although the technology, both software and hardware, will belong to Google, Gucci will be in charge of using one of their proprietary Wayfarer design to bring a more premium and in turn, expensive pair of smart glass to the market.
It is somewhat similar to what Meta also does. For those unaware, both the Meta RayBan and Meta Oakley smart glasses are part of the EssilorLuxottica luxury Italian eyewear brand, which owns RayBan and Oakley. However, they are not pitted as "luxury AI eyewear" as Gucci is planning to do. The Google and Gucci partnership will be similar to what Motorola does with Swarovski. Hence, it could mean a regular version of Google smart glasses as well as a premium positioned Gucci x Google smart glass, with a luxury price tag.
That said, details about the upcoming Gucci-branded smart glasses are still under wraps. We believe it is still under the development cycle and more details will surface once the product is actually close to either launch or mass production. However, it is interesting to see the sudden rise in the popularity of smart glasses that has even led conventional brands to jump in on the high tide.
